AP Thailand Group collaborates with Smart, a leader in property management, to upgrade the SMART WORLD digital platform, which assists in managing quality of life after moving in. This initiative aims to connect two worlds: the real world and the digital world, bringing over 60,000 families closer together to create a sharing community. They also launched the campaign #SupportLocalBusinesses to promote economic circulation within families, helping everyone navigate through this crisis together.

Mr. Witakarn Janthawimol, Deputy Managing Director of Corporate Strategy and Innovation at AP Thailand Group, stated, "Our mission EMPOWER LIVING focuses on being an organization that supports people in achieving their life goals through valuable and meaningful products and services. We have partnered with Smart, a property management company under AP, to enhance the SMART WORLD digital platform for managing quality of life after moving into real estate projects. This aims to create a community of connection and sharing under the concept of Sharing Community, along with the #SupportLocalBusinesses campaign to facilitate interactions among residents from different projects, fostering support, exchange, and sharing of good ideas to help us all overcome this crisis together."

The company launched the SMART WORLD digital platform last year, managed by Smart Service and Management Co., Ltd. The primary goal is to enhance convenience after moving in, reduce redundancy issues faced by residents today, and provide a new experience that elevates living standards through comprehensive functionalities covering all aspects of living. This platform upgrade aims to support our vision of creating a quality living community. Currently, Smart manages over 250 projects with more than 60,000 units, including projects developed by AP and other companies. The platform has over 45,000 users, indicating a positive response.


Mr. Metha Raktam, Assistant Managing Director of Smart Service and Management Co., Ltd., said, "Amid the COVID-19 pandemic, we are fully aware of the concerns of our residents, and we have implemented strict measures to ensure the safety of over 60,000 families. The upgrade of the SMART WORLD platform will provide another avenue for everyone to connect more, both in the real and digital worlds, allowing residents from different units or projects to share and exchange positive stories, leading to a happier living environment. We have organized the #SupportLocalBusinesses campaign to encourage economic circulation within families, enabling residents to promote and sell products, services, or even exchange and lend items through the SMART WORLD platform. We are committed to supporting all residents in overcoming this crisis together."

SMART WORLD is a digital platform for managing quality of life after moving into real estate projects, including single houses, townhomes, and condominiums, aimed at enhancing future living quality, creating an ideal living community, reducing redundancy issues faced by residents today, and providing a new experience that elevates living standards through comprehensive functionalities covering all aspects of living.

Services from the SMART WORLD platform include asset management systems, chat services to answer all housing-related questions with property management and project members, SMS notifications for package arrivals, quick reporting for repairs in common areas with status tracking, online payment for common fees, water bills, and other services, creating an ideal living community through sharing positive stories on the Bulletin Board, facilitating contact with security, hospitals, and police stations in emergencies, and many other basic services. Residents managed by SMART can download SMART WORLD today from the APP STORE and GOOGLE PLAY.

AP Thailand Group, under the mission ‘EMPOWER LIVING’ aims to fulfill every life goal with valuable and meaningful innovations.